The geographical location with the highest Pinterest usage was the USA, with approximately 91.25M users Pinterest Ads has a potential reach of 270.9M usersħ6.5% of Pinterest Ads reach was attributed to female users (which is important to note if this aligns with your client’s ideal customer profile) Key Pinterest Statistics Your Agency Should Knowīefore we get into setting up a Pinterest Ads campaign, let’s look at a few data-driven insights to show you the real potential of the platform.Ĭonsider these key statistics from the Hootsuite Digital 2022 October Global Statshot Report: Using an Automated Dashboard to Track Pinterest Ads Metrics Key Pinterest Statistics Your Agency Should Know If you’re not sure where to begin with Pinterest Ads, we’ve got you covered! Read on to learn about: To get the most from Pinterest Ads, your agency must know how to choose the correct parameters, decide on the most optimal ad format, and which metrics to track to ensure success.

And as you know, advertising isn’t just about throwing around ad spend or applying a one-size-fits-all strategy to all of your clients. Posting Pins is one thing, but having the ability to optimize Pinterest Ads will give your agency that extra edge. Unlike other social media platforms such as Facebook or Twitter, Pinterest functions more like an image search engine and discovery platform.

Pinterest without ads